The Elements of an OGA Partnership

We welcome the opportunity to tailor a solution that can best fulfill your specific marketing needs. 

THE BENEFITS OF AN OGA PARTNERSHIP
Connect your brand year-round to the thousands of avid golfers and loyal members of the Oregon Golf Association and a powerful regional media footprint.  We develop custom partnerships so you can tap the value of a one-on-one relationship with golf’s most valuable consumer and fulfill your specific marketing goals and objectives. 

If you’re looking for the right vehicle to drive your business, there’s nothing like leveraging the affinity we have with our passionate golfing members in Oregon and SW Washington.  The strength of your brand combined with the passion of our members is a powerful combination.  You’ll be able to capitalize on close, relevant and appreciated connections with an affluent and influential audience.

With the Oregon Golf Association, you’ll be speaking with your targets, not at them. Unlike a commercial interruption, your message is woven right into the action, reaching decision-makers where they are passionate and while they’re engaged.  How engaged are they?  How many email marketing programs can boast more than a 60% open rate!! 

Rather than a perfunctory 30-second spot or partnerships tied into short-term special events; you have an opportunity to establish a long-term message integrated into their lifestyle.  When you support something they care about, they’ll support you. Reaching our affinity group provides you the opportunity to capitalize on a relationship with members who’ll have a higher propensity to buy your company's products and services over those of your competitors.

As a partner, you’ll tap the equity of the regional governing body for the sport, along with our vision as well as those core values integral to our sport such as honesty, integrity, civility, sportsmanship, respect, responsibility and judgment.   Additionally, with this relationship, you’ll be able to capitalize on close, relevant and appreciated connections with an affluent and influential audience.

So, whether you’re interested in finding ways to acquire new customers, strengthening current customer relationships or promoting your products and services, being one of the select few to participate with the Oregon Golf Association together provides you an ideal year-round marketing platform for reaching the Pacific Northwest’s most affluent, active and influential demographics.

The following summarizes the marketing inventory that could be included in a partnership depending on your investment:

• Web Site:  The OGA web site is the go-to source for information about the game of golf, local tournament information, tournament results, entry information and more!  Your partnership may include clickable banner advertisements that you may change at your discretion. 

Google Analytics (2009): Annual – Visits (218,753), Pageviews (734,237), Absolute unique visitors  (77,750), Peak Season (June 2009): Visits (38,301), Pageviews (130,055), Absolute unique visitors (14,869), Average time on site (4:07).  Additionally, we have specific microsites for our championships such as the Oregon Amateur.  For the week of the Oregon Amateur in 2009, Google analytics for that website were as follows: Visits (11,482), Pageviews (30,840), Absolute unique visitors (3,828), Average time on site (4:10).

• Event Branding:  As a partner, you may choose to take advantage of opportunities to promote and distribute information at select Association events. More than 9,200 rounds of golf are played as part of these events.  For instance, you could be included in championship collateral materials such as scorecards, hole location sheets, and player mailers. You could also place on-site banners/signage at select events.

Other events:  In addition to our championships, sponsorship opportunities are also available at several other OGA events including:

o The Evans Cup of Oregon
o The Oregon Youth Best-Ball Challenge (to support The First Tee at the Children’s Course and Oregon Junior Golf)
o OGA Annual Meeting (October 2010)
o The OGA Tour (14+ non-championship competitions for individuals, partners, seniors, and women with a season ending Tour Championship in 2010 at Bandon Dunes Resort)
o OGA Rules of Golf Seminars and Clinics
(2,000 golfers attended Rules seminars in 2009).

The type of inventory available at these events may include Presenting, Team, Hole, Hole-in-One, or Hospitality (Lunch, Dinner) sponsor. 

• E-Revisions:  Your partnership can be included in more than 580,000 personalized emails which are sent to subscribers for their official USGA Handicap Index update.  With an open rate that far exceeds any national average our open rate averages about 75%, there is no better electronic media opportunity available.  (The off-season Feb. 1 eRevision had a 62% open rate as of Feb. 11).

• Handicap Posting Stations:  Nearly 200 golf courses in Oregon and SW Washington have Handicap Posting terminals with more than 2.5 million rounds of golf posted at these courses providing more than 12 million pageviews. Additional pageviews Your partnership can include a static banner advertisement that can be changed at your discretion on all handicap posting screens and will also be included on the posting station’s screen saver.

• Access to Membership Database: Deliver your affinity/activation message to the Oregon Golf Associations’ proprietary mailing list of more than 36,000 avid golfer households either as a stand-alone mailer or in conjunction with the mailing of Pacific Northwest Golfer.  This opportunity is available exclusively to our partners and is not offered at any price á la carte. You would be responsible for paying the cost of materials and the mailing itself.

• Online Video:  An opening billboard and your 30-second digital commercial announcement can wrap around tournament recaps of four major championships.  The commercial can summarize your partnership or can be any message you desire!

• Magazine Advertising:  As a Partner of our Association, your brands can be promoted in each issue of Golf Oregon (regional sections inserted in Pacific Northwest Golfer) which has an audited circulation and is mailed quarterly to more than 35,000 homes!

• Corporate Hospitality:  Whether it is hosting a complete corporate outing or just some complimentary foursomes, a partnership/sponsorship package can include opportunities to host your clients at the OGA Golf Course in Woodburn, Ore.  The OGA Golf Course has been recognized as one of the top 8 Golf Courses in Oregon by Golf Digest’s Best Places To Play and is one of only 17 Audubon Cooperative Sanctuary courses in Oregon.

The OGA is committed to work with our Partners to put together win-win arrangements that include a variety of different elements such as those listed above. As a non-profit membership organization, our underlying goal with partnerships is to a) offset current expenses so that we have resources to improve member services, and/or b) offer new member benefits.

For more information, contact Eric Yaillen at the Oregon Golf Association.